Mumbai, November 17, 2022: The Charcoal Project x VAD is an eco-luxurious power edit, curated by Sussanne Khan- AD’s top 100 Powerful Interior Designer, and Monali Dhawan, stylist, and curator of V.A.D. With the former being a pioneer in the interiors and art space and the latter working her magic with fashion, their respective expertise has led them to curate this popup that will feature exclusively hand-picked local designers and bring them to the forefront. Every stall has been personalized and designed by Sussanne Khan to make the exhibition truly individualistic.
With the wedding season, Christmas, and New year’s just around the corner, get ready to cross the beauteous threshold onto the happier side and amp up your shopping skills this November. Mark your calendars and gear up to shop until you drop because The Charcoal Project & VAD have brought together ‘The Party Edit’ specially curated for the glamorous events ahead.
Fashion is all around us. It is a medium that everybody participates in, intentionally or unintentionally. All in all, fashion, is powerful. Taking this notion forward, ‘The Party Edit’ aims to demonstrate fashion by encouraging multi-disciplinary collaborations, and self-expression for everyone! This exclusive party edit collaboration opening in the heart of Mumbai is all set to reimagine the fashion industry.
The concept of exhibitions have become a little monotonous for the masses. So what sets ‘The Party Edit’ apart from the other exhibitions? The exhibitors here are going to be out of the box as each one of them has their own story, and is unique, and artistic in their own way. Their main goal is to create a lively and vibrant atmosphere wherein anybody entering should instantly be transported to a space that accentuates Fashion. “I am extremely excited about this new venture with Monali – I love her aesthetics and we work well together with my background in interiors and hers in fashion. The party edit is a result of fine curation and handpicked designers with fantastic collections whose talent we want to promote and showcase,” said Sussanne Khan on the venture.
With 20+ brands on board, this exclusive curation showcases the best of clothing, fashion, accessories, and creative heads under one roof and is a one-stop-shop event for all fashion enthusiasts and shopaholics alike. During Covid, we witnessed the fashion industry crumble as clothing sales reduced. ‘The Party Edit’ is an exciting nudge towards embarking on a shopping spree with your loved ones now that we have the whole party season coming up in November and December.
The two creative heads from their individual backgrounds are coming together in this pop-up and self-curating the whole exhibition. “We thought of curating brands that are out of the box and we wanted to put both our visions to use. We have hand-picked local designers whose collections we enjoy wearing ourselves, and whose collections we look forward to associating with. With this event, we want to create a platform for the up-and-coming designers who exist all over India so they could get a chance to build a foundation for their brands, make versatile connections, and create brand awareness. Along with that, we also want to introduce the world to these brands that are rooted in India and are doing wonders by themselves. We have only curated the most artistic designers and with this pop up we are giving only genuinely interested buyers a chance to interact with one-of-a-kind unique designers that they have been looking for,” says Monali Dhawan, Founder of V.A.D.
True to their core, they have a wide selection of established and impeccable brands such as Abu Jani & Sandeep Khosla, and Surily Goel, along with up-and-coming, aesthetic and promising brands such as Diseno, House of Zen, Renasci by Ritika Arya (Chennai), Kamaali Couture (Delhi), Mohammed Mazhar, Polite Society, Janavi (India), Farah Khan Fine Jewelry, No Name Bags, Brand Trov Bags and much more!
So what are you waiting for, get ready to reveal your shoppertunistic skills and shop to your heart’s content for everything you’ve ever desired, all under one roof.
Date: 17th and 18th November
Time: 11:00 AM to 9:00 PM
Location: The Charcoal Project, 48, Veera Desai Rd, next to Decathalon, Azad Nagar 2, Jeevan Nagar, Andheri West, Mumbai, Maharashtra 400102