This Valentines, the 78-year-old saree brand celebrated the festival of love with its new collection
National, February 11, 2022: This Season of love, while you celebrate the love of your life, Kankatala – Queen of Sarees, decided to celebrate its love for the Indian Handloom Sarees. After all, Kankatala has dedicated 3 generations to handpicking some of the most marvelous handloom silks for you. For the love of sarees, Kankatala family is thrilled to introduce ‘Prem Patra by Kankatala’ ~ A Love Letter to Indian Handloom.
The Collection features mesmerizing weaves where some capture the elements of Bandhani work blended with Banarasi, the lightweight handwoven marvel from Kota, Kanchipurams traditionally made by weavers from Kanchipuram in Tamil Nadu adorned with Vanasingaramjaal, authentic Banarasis emerging from the Holiest City of Banaras. These one-of-the-kind marvels are not just a piece of fabric, they are a promise by weaver artisans that they have kept preserving their ancestors’ meticulous weaving techniques.
These six yards wonders are sure to win the heart of your lady and will add a touch of grace and elegance to her look for a romantic date or social gathering. The sarees represent the modern Indian women of today who herself brings with her various facets and likes to express her rich cultural heritage with Indian handlooms.
The ‘Prem Patra’ collection is available for the Queens of Kankatala at all Kankatala outlets in Andhra Pradesh, Telangana and Delhi and brand’s website, www.kankatala.com. You may view the collection at https://www.instagram.com/kankatala/