PETA asks Amul to pull ad on vegan tennis star Novak Djokovic


National, June 26, 2021: Animal rights organisation People for Ethical Treatment of Animals (PETA) and India’s dairy brand Amul are at it again, this time over an advertisement on Tennis star Novak Djokovic.

PETA has sent a letter to Amul asking it to pull its ads on appropriating Novak Djokovic’s recent 19th Grand Slam title win in the French Open tennis championship, pointing out that the ad is deceptive as Djokovic is vegan (plant-based) and, therefore, does not consume dairy according to the reports published in

Amul recently rolled out an ad after Novak Djokovic won the title. The advertisement hailed Djokovic’s win saying “serb kuch jeeta… baar”. However, it also implied that the tennis player consumed dairy products and said, “Amul Djo khaaye, usse bhaaye.”

According to PETA, that is why the ad is misleading.

“Djokovic is a vegan who won his 19th Grand Slam, and now, PETA India slams Amul for appropriating his image in an ad for the very product he denounces,” said PETA India CEO and veterinarian Dr Manilal Valliyate.


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