Kamdhenu unveils Digital Campaign for a Safe Holi #ColourWithCare

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New Delhi, March 27, 2021: Kamdhenu Paints, a leading manufacturer of high quality paint and emulsion in the country, has unveiled today a new campaign on its social media channels to deliver social messaging on enjoying the festivity with care for a safe Holi. The campaign titled “ColourWithCare” will go live from 26th March 2021.

Holi a popular festival also known as the ‘Festival of Colour’ signifies the victory of good over evil. However celebrations has often been misused by certain elements to tease and target women. Also, throwing water balloons at unsuspecting victims has become common. There are several reported incidences of bodily hurt caused by these water balloons each year. Despite advisories issued by authorities throwing water filled balloons is still rampant.

Talking about the campaign, Mr Saurabh Agarwal, Director, Kamdhenu Paints said, “Holi is an ancient festival with a huge symbolism. However the celebration of the festival of colour these days often resulted in unwanted incidents such as dirtying and damage to public property. Some practice adopted in celebration also has the potential cause havoc in the social fabric as well. Knowing this, we have launched a social media campaign to spread awareness on celebrating Holi safely”.

India is a hugely diverse country with many different types of festivals and there can be regional variances in how festivals are celebrated. As a festival signifying the victory of good over evil, Holi is one of the most meaningful festivals in the country and must be celebrated in the true spirit of goodness.

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